In today’s bustling world, the quest for a fitter, happier, and healthier life often seems complicated. We are constantly bombarded with contradicting information, unproven diet trends, and false promises. If you’ve ever felt lost in this chaos, allow me to introduce a method that simplifies and demystifies the weight loss journey: The F.A.T. Method. Here’s why the conventional path of calorie counting doesn’t suffice, and how this unique method offers a practical solution.

Why Calorie Counting Fails

Calorie counting is a widespread practice that many perceive as the key to weight loss. However, this approach is filled with pitfalls:

  • Overemphasis on Quantity, Not Quality: Calorie counting mainly focuses on the energy intake without considering the source of those calories. Not all calories are created equal.
  • Stressful and Time-consuming: Measuring every bite creates an obsession that can cause unnecessary stress. It’s a burdensome and unsustainable approach.
  • Ignoring Body’s Natural Mechanisms: Our bodies are complex, with numerous hormonal signals that control hunger, energy expenditure, and fat storage. Calorie counting doesn’t align with this intricate balance.

You can find more information on this topic from this renowned study that explains the science behind why calorie counting might not be the best method.

Enter the F.A.T. Method: Fasting, Accountability, and Training

If not calorie counting, then what? Here’s where the F.A.T. Method shines. This 8-week program led by me, Joshua May, owner of CINCOfit, is an evidence-based approach to weight loss. It’s been successfully embraced by more than 1,000 participants.


Fasting is not about starving but rather understanding the natural rhythm of our bodies. Here’s how it helps:

  • Utilizing Stored Fat for Energy: When you fast, your body turns to stored fat for energy. This process, known as ketosis, is a natural way to shed unwanted weight.
  • Improving Insulin Sensitivity: Regular fasting can help regulate blood sugar levels by enhancing insulin sensitivity.
  • Enhancing Metabolic Function: Fasting is shown to boost metabolism, as supported by several studies.


Accountability in the F.A.T. Method means regular checks, weekly live zoom meetings, and personalized support. It ensures:

  • Personalized Guidance: As your virtual coach, I’ll ensure you are on the right track, offering expert advice tailored to your needs.
  • Community Support: You’ll join a community of like-minded individuals, sharing experiences, and offering encouragement.


Training is the final pillar of the F.A.T. Method. It combines:

  • Personalized Exercise Regimens: Based on your individual needs and fitness level, whether beginner or advanced.
  • Emphasis on Functional Training: A focus on exercises that mirror everyday movements to improve overall strength and flexibility.

Join the F.A.T. Method Today

The F.A.T. Method is more than a weight loss program; it’s a lifestyle change, a long-term solution that promotes sustainability. Join us in this 8-week journey beginning August 20th for just $299. Here’s what you can expect:

  • Weekly Recorded Modules: Learn at your pace through well-structured, scientifically backed lessons.
  • Live Interaction: Engage in weekly live zoom meetings where you can ask questions and gain insights.
  • Regular Accountability Checks: Stay motivated and on track with consistent support and guidance.

Sign up today and embark on a journey towards a fitter, happier, and healthier you!